Google has unveiled its latest AI-driven project, ChatGPT rival Bard, and announced plans to leverage its AI search capabilities to take on Microsoft in the search engine market.
The tech giant is hoping to use its vast data and AI technology resources to create an artificial intelligence system that can generate content from simple questions. The project was designed and developed with the collaboration of Stanford University.
The AI-powered search engine is designed to be more intuitive than current search engines. Google claims it will bring more accurate and relevant results from various sources, including news articles, videos, podcasts, and more. Google says that it will also be able to offer more accurate and comprehensive answers to complex queries due to its ability to analyze the context of words and phrases.
On the other hand, Microsoft’s search engine offering, Bing, is already well-established and is used by millions of people worldwide. The company has been actively focused on AI businesses, investing in AI over the past few years and gradually improving its search engine capabilities. Microsoft has a strong presence in the AI-driven voice assistant market with its Cortana offering.
In trying to compete with Microsoft and other search engine providers, Google plans to use its AI-driven search capabilities as a weapon. The project is spearheaded by Google’s AI chief, John Giannandrea, who believes that the company can develop a revolutionary search engine.
However, it remains to be seen how successful Google’s search engine ambitions will be. Despite its vast resources, the company has struggled to gain a foothold in the search engine market, and its AI-driven projects have been met with mixed reviews from the public. Furthermore, competing with Microsoft and other established search engine providers will be challenging.
Nevertheless, Google’s commitment to the project suggests taking the challenge seriously. It will be interesting to observe how the search engine landscape changes over the coming years as Google and other tech giants battle it out for dominance in the AI-driven search engine market.