Google’s video site, YouTube, is embracing the power of artificial intelligence (AI) to reinvent video and make the seemingly impossible possible. As part of this effort, the company is introducing a range of AI-powered tools for video creators, according to its new chief, Neal Mohan.
Mohan, who took over as head of the video service last month, said that YouTube creators will soon be able to access new generative AI features that will allow them to virtually swap outfits in videos or create “fantastical film settings”. These features are expected to roll out in the coming months.
AI technologies such as deep learning and image synthesis can be used to add effects to videos, such as adding realistic backgrounds or animating still images. AI can also be used to detect and moderate inappropriate content, making it easier for YouTube to quickly remove content that violates its terms of service.
YouTube is also leveraging AI to personalize and recommend videos to viewers. With AI-powered algorithms, the platform can categorize and rank videos based on their content and the demographics of the viewers.
However, Mohan said that the company will be mindful about the potential pitfalls of AI and take “thoughtful guardrails” to ensure that these technologies are used responsibly. He noted that the company is investing in research, engaging with experts, and working with law enforcement agencies to ensure that its policies and products are in compliance with applicable laws.